Target Wonderland

About The Target Wonderland:

Target brought back their iconic holiday pop-up with activity and a selfie-filled experience in New York City. Standard Transmission was tasked with creating several activations within the space, including an interactive Star Wars hallway that triggered animated lightsabers, a pneumatic tube system that would whisk your holiday wishes to the North Pole, and an on-demand Kinder Egg delivery system.  

As a creative technologist, I collaborated with our other teammates to build interactive lightsabers with light effects and sound effects.

Year: 2019

• Project Type: Team Project

• My Role: Creative Technologist

• Tech: Physical Computing, Arduino

• Company: Target, Wasserman, Standard Transmission Production

In the News:

Target Wonderland NYC 2019 - Free Holiday Pop-Up

Target’s Wonderland! Just Popped Up in New York, and It’s Pure Holiday Joy